Desenvolvimento de audiência com estratégias digitais
Resumé
Professional Summary
I majored in Marketing and my experience is in strategic and online content creation for many areas. Ive been working as Audience Development Specialist for BBTV (BroadbandTv). Im the creator of Pausa Para um Café, a project that exists since 2011 in which I share my love for literature. Currently Pausa Para um Café is a major project that is present in diferent plataforms such as Youtube, Twitch and Tik tok.
Skills
Data Analysis, Campaign management,,
Social Media Branding, SEO
Community Manager,
Risk management and Event organization
Experience
03/2015 - ATUAL
Especialista em Desenvolvimento de Audiência - BBTV
As a audience development specialist, Im responsable for managing accounts and enhancing our relashionship with the content creators, artists and global influencers to boost their digital growth in social media. Through analysis and personalized feedback, I provide strategic insights on a number of topics such as content strategy, SEO, data anlysis, branding, facebook , Youtube, Spotify, Intagram and tik tok monetizing
06 /2018 - 11/2022
Comunication, Marketing and Events Manager - ABRACRIM (Associação Brasileira de Advogados Criminalistas)
Created and managed content strategies for national and state social media legal profiles. I was also responsible for community management, SAC 2.0, creating data analysis profiles, processes and standards, and social media impact reports.
Event planning & coverage:
X EBAC - Annual Brazilian Convention for Criminal Law (2019 - USP, SP)
IIII ENAC - National Convention For Female Criminal Attorneys (2020 - Online)
XI EBAC - Annual Brazilian Convention for Criminal Law (2022 - Costão do Santinho, SC)
06 /2018 - 11/2019
Social Media Analyst - 8itobits
Responsible for Planning & Execution for Content Strategies, Social Media Management, and content creation, having worked with clients such as Bethesda Softworks, Sebinho Bookstore and others, as well as performance analysis and mídia impact.
06 /2018 - 11/2022
Marketing & Social Media Consultant - Elias Mattar Assad
Digital strategic planning of the office with the development of campaigns on Facebook ADS, Google ADS and SEO planning including the development of texts optimized for positioning in search engines.
03 /2012 - 06 /2018
Social Media Analyst - Muito Mais Digital
Production of online content for social networks and blogs, curation and online community management. Management of SEM and Facebok Ads online campaigns, analysis of results and indicators. Online action planning and execution for clients such as: Bompreço Stores, Med Prev, Dermo Manipulações, Bürohaus, Dental Esthetic Center
EDUCATION
2022-2023
Google Data Analytics Professional Certificate - Google
Data cleaning, troubleshooting, critical thinking, data ethics and data visualization
2023
Influencer Marketing Program - YOUPIX
Only Influencer Marketing strategic planning training in Latin America
2022-2023
Specialization in Community Management - EBAC - Escola Britânica de Artes Criativas e Tecnologia
Curso focado na criação e gestão de comunidades engajadas em torno de uma marca.
2010-2012
Marketing - Centro Universitário UNINTER
Representative of Students of Technology Courses at CPA - Own Commission for the Evaluation of Courses with the MEC
My communities
youtube Analytics, Creator Economy,
SEO, Branding, Literature,
Games, Pop Culture and
Community